Co-Founder, ADVOLT · 8+ years in performance marketing

The marketing playbooks I wish someone gave me 8 years ago.

No-fluff guides on marketing, business and AI — the frameworks, systems and real lessons I wish someone had handed me on day one. Free, always.

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Guides published

Thousand words

Years in the field

LTV : CAC PAYBACK PERIOD BREAK-EVEN ROAS CONTRIBUTION MARGIN RETENTION PROGRAMMATIC ATTRIBUTION CREATIVE TESTING UNIT ECONOMICS LTV : CAC PAYBACK PERIOD BREAK-EVEN ROAS CONTRIBUTION MARGIN RETENTION PROGRAMMATIC ATTRIBUTION CREATIVE TESTING UNIT ECONOMICS

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Pick a track and go deep.

Each one is a growing library of practical guides, frameworks and templates — built from real work, not theory.

Digital Marketing

SEO, Google Ads, Meta Ads, programmatic and analytics.

6 guides

Explore → 02

Performance & Affiliate

Media buying, tracking, and scaling paid profitably.

8 guides

Explore → 03

Brand Building

Positioning, trust, and demand that compounds.

5 guides

Explore → 04

Business & Finance

Cash flow, pricing, margins — the engine room.

7 guides

Explore → 05

AI & Automation

Using AI as real leverage, not as a novelty.

4 guides

Explore → 06

Founder Lessons

Mistakes, mental models and hard-won frameworks.

6 guides

Explore → 07

Business

Broader business and marketing lessons.

3 guides

Explore →

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Does your marketing actually make money?

Fill in seven numbers you already roughly know. Get your LTV, CAC, break-even ROAS and payback period — with a plain-English verdict on whether you can afford to scale.

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1 Aug 2026